Last updated: July 1, 2026
Shandong Guowei Chemical Co., Ltd. ("we", "our", or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
1. Information We Collect
We may collect the following types of information when you use our website or submit an inquiry form:
- Personal Identification Information: Name, email address, phone number, company name.
- Inquiry Data: Product interests, messages, and other details you provide in your inquiry.
- Technical Data: IP address, browser type, operating system, referring URLs, and page interaction data collected via Google Analytics (Google Analytics 4).
- Cookies: We use Google Analytics cookies to analyze website traffic and improve user experience. You can control cookie preferences through your browser settings.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inquiries and provide product quotations.
- To communicate with you about your requests and our services.
- To improve our website, products, and customer service.
- To comply with legal obligations and enforce our terms.
- To analyze website usage through Google Analytics (anonymized and aggregated data).
3. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA) or the United Kingdom, our legal basis for collecting and using your personal information depends on the specific context:
- Consent: When you submit an inquiry form, you consent to us processing your data to respond to your request.
- Legitimate Interests: We may use your data for our legitimate business interests, such as improving our website and services.
- Legal Obligation: We may process data where required by applicable law.
4. Data Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
- Email Delivery: We use FormSubmit (formsubmit.co) to deliver inquiry emails. FormSubmit processes your data solely for email transmission.
- Analytics: We use Google Analytics 4 (Google LLC) to understand website traffic. Google's privacy policy can be viewed at policies.google.com/privacy.
- Legal Requirements: We may disclose information if required to do so by law or in response to valid legal requests.
5. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law. Inquiry correspondence is typically retained for 2 years after the last communication.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
7. Your Rights (GDPR / UK Data Protection)
If you are located in the EEA or the UK, you have the following rights regarding your personal data:
- Right to Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data where applicable.
- Right to Restrict Processing: Request restriction of processing in certain circumstances.
- Right to Data Portability: Request transfer of your data to another service provider.
- Right to Object: Object to processing based on legitimate interests or direct marketing.
To exercise any of these rights, please contact us at lxandswj@163.com. We will respond within 30 days.
8. International Data Transfers
Your information may be transferred to and processed in countries other than your own. We take appropriate safeguards (such as Standard Contractual Clauses) to ensure your data receives an equivalent level of protection.
9. Cookies
Our website uses Google Analytics 4 cookies to collect anonymous information about how visitors use our site. These cookies help us understand page visits, traffic sources, and user behavior to improve our website. You can disable cookies in your browser settings. For more information about Google Analytics cookies, visit policies.google.com/technologies/cookies.
10. Third-Party Links
Our website may contain links to third-party websites (such as our dedicated product portals). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:
- Email: lxandswj@163.com
- Company: Shandong Guowei Chemical Co., Ltd.
- Address: Room 708, Jinhui Building, Jindu Homeland, 05827, Xihai Road, Dajiawa Subdistrict, Weifang, Shandong, China
This Privacy Policy was prepared to meet the requirements of the UK GDPR, EU General Data Protection Regulation (GDPR), and Google's data privacy requirements for website owners.